As Rig Lynx is a small and growing community, we would like to share some of the tools and tips that we used along the way to get us to where we are now, thanks to Ryan and his team over at Hootsuite for leading the way!
You can read the full article below, but we will quickly jot the bullet points that we found useful when we started…
https://blog.hootsuite.com/social-media-for-business/
Our Top 5 out of Hootsuite’s 23
1. Increase brand awareness
When you are first starting out as the new kid on the block, the mountain seems daunting but with perseverance and the right mindset you can get there. Your brand is who you are, it represents everything you are about, if you are the best at washing cars, then your brand should show that. Never let a moment slip away to plug your brand in where it fits.
2. Humanize your brand
Big companies, big ideas and even a bigger black hole, sometimes there is nothing that feels better that putting a face to a brand. After all, if you are going to buy a pair of new tennis shoes, who do you see wearing them? Our current media outlets enable you to connect with your customers and the people that you are wanting to reach, a face can humanize your brand.
3. Increase website traffic
It’s like walking into the biggest neighborhood in the world trying to peddle one vacuum cleaner. The internet is a massive place, even more massive when you begin to understand all of the ways that people source, land and direct traffic. Getting out there and being on the forefront with social media allows traffic to be organically drawn, all you have to do is post content. Yes, content is sometimes hard to think about and work with, but we know you are smart and can come up with some good grit, just pen to paper and get it done.
4. Reputation management
Whether you are a long-standing brick and mortar business or a startup social media network like us, managing your reputation is at the top of the list. That’s your review replies, tags, comments, all of this manages the face of who you are. Go read some of Wendy’s tweets. they have a good rut for everyone to follow but remember, its ok to be different, we are and there are thousands out there like you, don’t be afraid to break a few glasses, they sweep up.
5. Learn about your customers
And the last one of our top 5 out of Hootsuite’s review is this one, probably one of the most important ones for us. Although all of them hold some kind of benefit, this one will help you reach into the future. Yes, the future, that means when you enable your customers to give you feedback about your product, it’s not something that’s new, but you will learn things about your company and brand that you did not know. The feedback is part of growing and learning. You want to know how you can help your customer fulfill a need, what better way of doing that than listening?
Thanks for the tips Hootsuite!
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