There are many parts to Social Media Marketing. Anyone can do the occasional Social Media post, but it takes time, thought and training to use Social Media effectively.
You are probably familiar with LinkedIn, Facebook, Twitter, Instagram and Youtube. Do you know how to best use these channels to improve your exposure on Social Media? Do you know which channels are best for your company’s message?
Many companies do not have the time and people to manage their Social Media Channels effectively. Why not outsource it?
What is Social Media Channel Management?
Channel management is the act of posting, managing, and scheduling of social media content that is displayed on any one user’s or company’s social media network. Besides posting it also includes engaging and understanding your followers.
Why is Channel Management Important?
Visibility can be easily gained by posting or sharing each day. Channel Media Management is important for building your brand’s visibility and nurturing your relationships with your current and future customers.
What happens when Channels aren’t Managed?
When you are not managing a channel, you are losing valuable exposure across that network. You are not interacting with your customers and potential customers online. With most potential customers logging on to Social Media at least once a day you are losing your position with potential customers to be Top of their Mind when making a purchasing decision.
Who needs Channel Management?
Any company or business that wants additional exposure, new leads and to become a thought leader in their market can gain something out of using channel management. Understanding the goals you want to set and the baseline you want to exceed upfront with the service provider is ultimately the questions you want to be asking, “What can you do for me?”.
What advantages does your business or brand get out of using channel management?
You get time back to work on other tasks. By having someone actively managing your account you will get more exposure to customers and potential customers. You will get increased brand awareness. With getting more exposure you will get more inbound traffic. You will also improve your position as a Market Thought Leader.
Final thoughts….
At the end of 2019 statistics show that 54% of the world’s population is on the internet. Now is the time to get your Social Media professionally managed. By turning your Social Media Management over to a social media company (such as Rig Lynx) your page will get more activity and you can go back to making money.
Tom Shrader has been in oilfield and marine equipment sales for over 20 years, he is currently the Business Development Manager for Rig Lynx, an oil and gas social network where he manages client expectations and creates intuitive ways to drive traffic to their digital front door.
 You can contact Tom for any other information about this article or just to have a chat by downloading Rig Lynx on your iOS or Android device and connecting with him today!
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