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There are many parts to Social Media Marketing. Anyone can do the occasional Social Media post, but it takes time, thought and training to use Social Media effectively.
You are probably familiar with LinkedIn, Facebook, Twitter, Instagram and Youtube. Do you know how to best use these channels to improve your exposure on Social Media? Do you know which channels are best for your company’s message?
Many companies do not have the time and people to manage their Social Media Channels effectively. Why not outsource it?
What is Social Media Channel Management?
Channel management is the act of posting, managing, and scheduling of social media content that is displayed on any one user’s or company’s social media network. Besides posting it also includes engaging and understanding your followers.
Why is Channel Management Important?
Visibility can be easily gained by posting or sharing each day. Channel Media Management is important for building your brand’s visibility and nurturing your relationships with your current and future customers.
What happens when Channels aren’t Managed?
When you are not managing a channel, you are losing valuable exposure across that network. You are not interacting with your customers and potential customers online. With most potential customers logging on to Social Media at least once a day you are losing your position with potential customers to be Top of their Mind when making a purchasing decision.
Who needs Channel Management?
Any company or business that wants additional exposure, new leads and to become a thought leader in their market can gain something out of using channel management. Understanding the goals you want to set and the baseline you want to exceed upfront with the service provider is ultimately the questions you want to be asking, “What can you do for me?”.
What advantages does your business or brand get out of using channel management?
You get time back to work on other tasks. By having someone actively managing your account you will get more exposure to customers and potential customers. You will get increased brand awareness. With getting more exposure you will get more inbound traffic. You will also improve your position as a Market Thought Leader.
Final thoughts….
At the end of 2019 statistics show that 54% of the world’s population is on the internet. Now is the time to get your Social Media professionally managed. By turning your Social Media Management over to a social media company (such as Rig Lynx) your page will get more activity and you can go back to making money.
Tom Shrader has been in oilfield and marine equipment sales for over 20 years, he is currently the Business Development Manager for Rig Lynx, an oil and gas social network where he manages client expectations and creates intuitive ways to drive traffic to their digital front door.
 You can contact Tom for any other information about this article or just to have a chat by downloading Rig Lynx on your iOS or Android device and connecting with him today!
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Valaris Limited announced new contracts awarded subsequent to issuing the Company’s most recent fleet status report on February 21, 2023. Three-year contract with Petrobras for drillship VALARIS DS-8. The rig will be reactivated for this contract. The total contract value is approximately $500 million, including a $30 million mobilization fee. 100-day contract with a TotalEnergies affiliate for drillship VALARIS DS-12. The contract is expected to commence in second quarter 2023. 70-day contract with Beach Energy offshore New Zealand for heavy duty modern jackup VALARIS 107. The contract is expected to commence in third quarter 2023. The total contract value is approximately $26 million. President and Chief Executive Officer Anton Dibowitz said, “We are particularly pleased to have secured the award for preservation stacked drillship VALARIS DS-8, for a contract that is expected to generate a meaningful return over the firm contract term, and we remain focused on exercising our operational leverage in a disciplined manner. This most recent award represents the sixth contract awarded to one of our high-quality stacked floaters since mid-2021, and speaks volumes about our demonstrated track record of project execution when reactivating rigs.” Dibowitz added, “Following the reactivation of VALARIS DS-17 and DS-8, we will have ten floaters working across the golden triangle, including four drillships in Brazil, a market where we expect to see continued growth over the next several years.” Updated Guidance As a result of the contract awarded to VALARIS DS-8, which will require the rig to be reactivated from preservation stack, we are updating our first quarter 2023 and full-year 2023 guidance provided on our fourth quarter 2022 conference call on February 21, 2023. First Quarter 2023 Contract drilling expense is expected to increase by approximately $5 million to $385 million to $395 million. Adjusted EBITDA is expected to decrease by approximately $5 million to negative $5 million to breakeven. Adjusted EBITDAR, which adds back one-time reactivation expense, is expected to be $25 million to $30 million, unchanged from the guidance provided on our fourth quarter 2022 conference call. Full-Year 2023 Revenues are anticipated to be $1.8 billion to $1.9 billion, unchanged from the guidance provided on our fourth quarter 2022 conference call. Contract drilling expense is expected to increase by approximately $60 million to $1.49 billion to $1.59 billion. Adjusted EBITDA is expected to decrease by approximately $60 million to $180 million to $220 million. Adjusted EBITDAR, which adds back one-time reactivation expense, is expected to be $280 million to $320 million, unchanged from the guidance provided on our fourth quarter 2022 conference call. Capital expenditures are expected to increase by $60 million to $320 million to $360 million. Source: Valaris Join our mailing list here We are #1 on Google and Bing for the "Largest Mobile Energy Network" Come join our community! Download the Rig Lynx app here
Seadrill Limited announced that the West Neptune has executed approximately six months of term extensions with LLOG Exploration Offshore, L.L.C in the US Gulf of Mexico. The extensions will commence in direct continuation of the existing term, and will keep the rig busy until Q3 2024, furthering Seadrill and LLOG’s long-term association. Total contract value for the extension is approximately $79 million. Source: Seadrill Join our mailing list here We are #1 on Google and Bing for the "Largest Mobile Energy Network" Come join our community! Download the Rig Lynx app here
Semisub rig owner Dolphin Drilling has inked a new contract with Peak Petroleum in Nigeria for its 1974-built Blackford Dolphin. The firm contract, which follows the letter of award in January, gives the Euronext Growth-listed owner of three rigs the potential to extend the unit’s backlog by a minimum of 120 days and up to 485 days. The deal adds to and will be a direct continuation of the previously announced 12-month contract with General Hydrocarbon Limited (GHL). Øystein Stray Spetalen-backed company said the effective dayrate associated with the minimum firm period of the contract is $325,000, including the mobilisation fee. “The final award of the contract for Blackford Dolphin shows the opportunities in Nigeria at a strong dayrate, in addition to building on the backlog for the rig. It also underlines the attractiveness of our assets, and we look forward to returning to revenue-generating operations in 2023,” noted Bjørnar Iversen, CEO of Dolphin Drilling. Source: Dolphin Join our mailing list here We are #1 on Google and Bing for the "Largest Mobile Energy Network" Come join our community! Download the Rig Lynx app here
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